As a fairly recent bookmaker, 138.com has been highlighted for its superb customer service. Their customer service team operates 365 days a year and 24 hours a day, to help via email, telephone and live chat to ensure every player’s needs are met. 138.com have something for everyone and have both virtual and live dealers for the customers looking for the casino games and live odds on a huge amount of sporting events to suit other players.
Few may know that 138 is an Asian-based sportsbook and online casino. With over a decade of experience in the business, they come up with the standards of the pickiest European customers and don’t fall behind on any of the important aspects of a high-quality gambling website: safety, fair play, great sportsbook and gaming selection. However, many might be put off by the domain’s weird name – what does 138 mean and what does it have to do with betting or gambling? Much ink has been spilt on this since the website has launched, but few reviewers know that 1, 3 and 8 are actually the three lucky numbers in Chinese culture, and 138 as a whole means “prosperous life”.
The 138 website is a product of the Isle of Man based Xela Limited company. Specialising in e-gaming and e-commerce, they have been providing services like web domain hosting, professional web design and game development since 2001. They did their best to preserve the distinct oriental style and feel to the website’s design, as well as making it user-friendly for the European public. They also helped 138 acquire the necessary licence for operating in Europe and the UK – so that their customers can enjoy a smooth gambling experience while their data is protected by such authorities as the UK Gambling Commission and Isle of Man Gambling Supervision Commission.
Having an extremely pleasant minimalist design, 138 makes a point of displaying only the most useful information on their homepage. Thus, there are only five main categories, namely Sportsbook, Casino, Promotions, Cash out and App, with multiple sub-divisions for your convenience. Their sportsbook would make any of the oldest European brands green with envy: from the all-time favourites such as football, horse racing or golf to more underground ones, which you won’t find on just any betting site, such as darts, chess, surfing or winter sports. E-sport betting is also an option, for those who feel like they know their Counter Strike, League of Legends or Overwatch better. There’s also a convenient menu for championships if you want to bet on a particular league without getting lost in the maze of every single football game going on in the world. Of course, they have a pretty decent live betting engine as well, where you can place your bets even mid-play. The casino section is just as neatly organised – you have your options with slots, video poker, roulette, table games and blackjack.
Even though 138’s promotions are different for the sports betting and the casino sections, they’re both equally attractive and worth signing up for. If you deposit a minimum initial stake of £10, 138 gives away £10 for free betting on their sports book. If you’re here for the casino experience, they have another offer for you – a 100% bonus of up to £100 on your first deposit. Or why not give them both a try and get a tremendous amount of fun without putting your own money down? Just sign up on 138 and let the lucky numbers guide you to victory!